Top 10 reasons most websites fail!

Posted on: April 9th, 2011 by admin No Comments

failed website imageBeing in the web development and SEO world for over ten years you start to notice certain pattens forming in both human behaviour and how and why some websites fail. So with this in mind todays post gives a top 10 list of the reasons we have found most sites fall flat.

  1. Underestimating the true design cost: Going for a low cost solution is not always the best approach the saying ‘you get what you pay for’ rings true here.
  2. Content is king: Content is everything are you a professional copywriter, you may know your business but do you understand the buying triggers and call to action of well presented content?
  3. SEO Market Need: Have you researched your market, is their a need for your product or service?  Do your keywords and key phase deliver consistent high traffic.
  4. SEO A Plan: Have you established exactly how you will bring traffic to your site?
  5. Analytics: Do you check the traffic that comes to your site? what pages work and which do not.
  6. Call to Action: Does your site have a call to action some reason to buy or to contact you maybe even a free report or incentive.
  7. Just a website: Do you only have a website as your marketing campaign, it takes more than just a website to gain new clients most successful company’s employ many different marketing streams.
  8. Unrealistic timing: Most websites take time to establish and a lot of work to become successful.
  9. Price: Is your price right?  The Internet opens oppertunity for anyone to sell low to compete some players even sell below cost.
  10. Free: Does your website set you as the expert in your chosen field? Do you deliver quality content that is beneficial to site visitors?

So there’s the list, do you recognise any of these failings in a site you have launched we would be interested to hear from you, drop us a comment.

Top 10 E-commerce tips

Posted on: March 31st, 2011 by admin 1 Comment

e-commerce picture

Experience is the best teacher so here is the list of top tips for e-commerce website, feel free to comment if you so wish.

  1. Research – Can you compete in price and service with similar products already being sold through the Internet.
  2. Time – It can take time to establish an on-line shop so set a reasonable time scale to measure success and don’t give up too early.
  3. Search – Get the site registered in the search engines as soon as possible, if the site is new it could be sand boxed before good placement is seen.
  4. SEO – Search Engine Optimisation get the page titles, links and other relevant SEO tags optimised for relevant search terms.
  5. FREE – Create a Google Merchant account and upload your products into their free listings.
  6. Audience – Promote your products through Amazon and or Ebay and utilise their audience.
  7. List Building – When selling through Amazon and or Ebay encourage visitors to your website with incentives.  This should bring return visitors straight to your website building regular clients and website awareness.
  8. Backlinks – Carefully select discussion boards and blogs to post links back to your website that are both helpful and informative.  Ask website owners of complimentary products for links back to your site.
  9. Communicate – Have a Facebook Page or Blog to respond to and open communication to potential clients.
  10. Hard Copy Marketing – Refer to your website in all product literature and flyers encouraging visits through discounts or special offers.

Top 10 tips for copy writing

Posted on: February 27th, 2011 by admin No Comments

content writingGoogle has updated its algorithm once again bringing the usual pain and pleasure to website owners, one of the key changes was to reward good quality content and to de-value copied or poor content.  So what a great time to publish our original content top 10 tips for copy writing.

  1. Audience – Write for your audience in a manner and style they can relate to, try not to dictate and write in a style as if you were talking to a friend.
  2. Story – Everyone likes a good story try to tell a story with your writing using real experiences where possible.
  3. Beginning – All good stories have a beginning set the scene in your opening paragraph.
  4. Middle – The middle is most effective when used to relate to your audience and show the benefits.
  5. End – The close generally a ‘call to action’ so what next?
  6. Relevant – Relate your text to your audience using current events where possible.
  7. Purpose – The best content usually has a ‘call to action’ think about the next action a reader should take leading on from your content.
  8. Benefit – Does your content demonstrate an easy to understand benefit from your product or service.
  9. Feedback – try to engage with your audience by asking for feedback.
  10. Time – Keep the content to the point and within a reasonable length of less than 600 words.