Posts Tagged ‘website’

Top 10 E-commerce tips

Posted on: March 31st, 2011 by admin 1 Comment

e-commerce picture

Experience is the best teacher so here is the list of top tips for e-commerce website, feel free to comment if you so wish.

  1. Research – Can you compete in price and service with similar products already being sold through the Internet.
  2. Time – It can take time to establish an on-line shop so set a reasonable time scale to measure success and don’t give up too early.
  3. Search – Get the site registered in the search engines as soon as possible, if the site is new it could be sand boxed before good placement is seen.
  4. SEO – Search Engine Optimisation get the page titles, links and other relevant SEO tags optimised for relevant search terms.
  5. FREE – Create a Google Merchant account and upload your products into their free listings.
  6. Audience – Promote your products through Amazon and or Ebay and utilise their audience.
  7. List Building – When selling through Amazon and or Ebay encourage visitors to your website with incentives.  This should bring return visitors straight to your website building regular clients and website awareness.
  8. Backlinks – Carefully select discussion boards and blogs to post links back to your website that are both helpful and informative.  Ask website owners of complimentary products for links back to your site.
  9. Communicate – Have a Facebook Page or Blog to respond to and open communication to potential clients.
  10. Hard Copy Marketing – Refer to your website in all product literature and flyers encouraging visits through discounts or special offers.

Top 10 tips for copy writing

Posted on: February 27th, 2011 by admin No Comments

content writingGoogle has updated its algorithm once again bringing the usual pain and pleasure to website owners, one of the key changes was to reward good quality content and to de-value copied or poor content.  So what a great time to publish our original content top 10 tips for copy writing.

  1. Audience – Write for your audience in a manner and style they can relate to, try not to dictate and write in a style as if you were talking to a friend.
  2. Story – Everyone likes a good story try to tell a story with your writing using real experiences where possible.
  3. Beginning – All good stories have a beginning set the scene in your opening paragraph.
  4. Middle – The middle is most effective when used to relate to your audience and show the benefits.
  5. End – The close generally a ‘call to action’ so what next?
  6. Relevant – Relate your text to your audience using current events where possible.
  7. Purpose – The best content usually has a ‘call to action’ think about the next action a reader should take leading on from your content.
  8. Benefit – Does your content demonstrate an easy to understand benefit from your product or service.
  9. Feedback – try to engage with your audience by asking for feedback.
  10. Time – Keep the content to the point and within a reasonable length of less than 600 words.

How much does a new website cost?

Posted on: January 31st, 2011 by admin 1 Comment

website design costGood question and the answer can usually depend on who you ask.  We have put together this guide to allow some sort of gauge to the potential cost of your project.  Before we enter the break down we should stress that any new website ventures success is measured on results and achieving your overall objectives.  So lets start with the basic considerations that fundamentally affect a projects cost:

Who is doing the design? A top London designer would charge a fair bit more than a college student designer.

What are the designers overheads? A plush agency used to meals on expenses or  a one man band working out of their bedroom.

What technologies will be used? Will the design be a simple one page flyer or an online shop hosting thousands of products.

What support will be required? Will training be necessary or migration of products from another system or maybe even copy provided by the design house and what about artwork and stock images.

What additional services are required? This can be ongoing costs in SEO or maybe additional changes to the site at regular intervals.

Who will host the site? A website needs hosting space and a bandwidth allowance suitable for the sites needs and possibly email hosting.

Most designers and developers consider the above when pricing a new clients project so as you can see there is huge scope for price variations.  So to cut to the chase and firm up on pricing I can put forward our average price quotes based on the last three years:

Website 1 to 3 pages £450 (Ex VAT)
Includes custom design with on-page optimisation after keyword research and web and email hosting for 1 year.

Website over 3 pages £750 (Ex VAT)
Includes custom design with on-page optimisation after keyword research and web and email hosting for 1 year.  Optimised copy and animation effects with a Content Management System (CMS).

E-Commerce System £1100 (Ex VAT)
Includes custom design with on-page optimisation after keyword research and web and email hosting for 1 year.  Optimised copy and animation effects with a E-commerce Management System (CMS).

Additional services

We do some time to time provide additional services including data migration, website transfers, additional design, coding and SEO which is generally priced as follows:

Design Work – £65 (Ex VAT) per hour.

Coding & Programming – £75 (Ex VAT) per hour.

SEO – £75(Ex VAT) per hour.

Remember cost is meaningless unless your project delivers upon your expectations and think about your cost in time and effort to help get your new project off the ground.