Posts Tagged ‘top 10’

Top 10 E-commerce tips

Posted on: March 31st, 2011 by admin 1 Comment

e-commerce picture

Experience is the best teacher so here is the list of top tips for e-commerce website, feel free to comment if you so wish.

  1. Research – Can you compete in price and service with similar products already being sold through the Internet.
  2. Time – It can take time to establish an on-line shop so set a reasonable time scale to measure success and don’t give up too early.
  3. Search – Get the site registered in the search engines as soon as possible, if the site is new it could be sand boxed before good placement is seen.
  4. SEO – Search Engine Optimisation get the page titles, links and other relevant SEO tags optimised for relevant search terms.
  5. FREE – Create a Google Merchant account and upload your products into their free listings.
  6. Audience – Promote your products through Amazon and or Ebay and utilise their audience.
  7. List Building – When selling through Amazon and or Ebay encourage visitors to your website with incentives.  This should bring return visitors straight to your website building regular clients and website awareness.
  8. Backlinks – Carefully select discussion boards and blogs to post links back to your website that are both helpful and informative.  Ask website owners of complimentary products for links back to your site.
  9. Communicate – Have a Facebook Page or Blog to respond to and open communication to potential clients.
  10. Hard Copy Marketing – Refer to your website in all product literature and flyers encouraging visits through discounts or special offers.

Top 10 tips for copy writing

Posted on: February 27th, 2011 by admin No Comments

content writingGoogle has updated its algorithm once again bringing the usual pain and pleasure to website owners, one of the key changes was to reward good quality content and to de-value copied or poor content.  So what a great time to publish our original content top 10 tips for copy writing.

  1. Audience – Write for your audience in a manner and style they can relate to, try not to dictate and write in a style as if you were talking to a friend.
  2. Story – Everyone likes a good story try to tell a story with your writing using real experiences where possible.
  3. Beginning – All good stories have a beginning set the scene in your opening paragraph.
  4. Middle – The middle is most effective when used to relate to your audience and show the benefits.
  5. End – The close generally a ‘call to action’ so what next?
  6. Relevant – Relate your text to your audience using current events where possible.
  7. Purpose – The best content usually has a ‘call to action’ think about the next action a reader should take leading on from your content.
  8. Benefit – Does your content demonstrate an easy to understand benefit from your product or service.
  9. Feedback – try to engage with your audience by asking for feedback.
  10. Time – Keep the content to the point and within a reasonable length of less than 600 words.