Google has updated its algorithm once again bringing the usual pain and pleasure to website owners, one of the key changes was to reward good quality content and to de-value copied or poor content.  So what a great time to publish our original content top 10 tips for copy writing.

1. Audience – Write for your audience in a manner and style they can relate to, try not to dictate and write in a style as if you were talking to a friend.
2. Story – Everyone likes a good story try to tell a story with your writing using real experiences where possible.
3. Beginning – All good stories have a beginning set the scene in your opening paragraph.
4. Middle – The middle is most effective when used to relate to your audience and show the benefits.
5. End – The close generally a ‘call to action’ so what next?
6. Relevant – Relate your text to your audience using current events where possible.
7. Purpose – The best content usually has a ‘call to action’ think about the next action a reader should take leading on from your content.
8. Benefit – Does your content demonstrate an easy to understand benefit from your product or service.
9. Feedback – try to engage with your audience by asking for feedback.
10. Time – Keep the content to the point and within a reasonable length of less than 600 words.